US Foods
Product Redesign
US Foods is one of America's leading food distributors servicing restaurants, the healthcare industry, and more. Their ask to us was pretty straight forward, to design a realistic dashboard experience within USF.com for customers and prospects that positions US Foods as more than just a food provider but a business partner.
After all, operators wear many hats and use a variety of tools, with little time to connect the dots when making decisions. With an established ecosystem of people, processes and products, US Foods is positioned to make insightful connections to uncover untapped potential by uniting disparate aspects of an operator’s business; living up to helping operators MAKE IT!
Mobile Dashboard
DESIGN HIGHLIGHT
Based on what we observed and heard, designing the dashboard to be mobile first is conducive to operators natural way of working.
By adopting a ‘mobile first’ mentality, we are able to truly focus our attention on the tools that matter most to the customer, wherever they are.
What did I do?
My contribution included:
• Facilitated brainstorms
• Lead design research sessions
• Synthesized research
• Drove product vision and experience
• Created prototypes using Sketch + Invision
• Wireframed the product
• Prioritized features and functionality
• Provided oversight for visual design